Campaign Raising Awareness of Clinical Research Careers Expands to New Markets

A media campaign to raise awareness of clinical research as a career option is expanding to three new major U.S. markets following a successful pilot earlier this year.

The Association of Clinical Research Professionals (ACRP) today announced the campaign is targeting students in Minneapolis-Saint Paul, Greater Houston, and New Hampshire, including Boston.

The announcement follows a successful pilot in the Miami and Research Triangle Park markets, where the ‘Find Your Element’ campaign engaged more than 50,000 students.

“The demand for clinical trials is growing faster than the pool of clinical research professionals, threatening the quality of trials and undermining attempts to bring more innovative treatments and therapies to vulnerable patients,” says Jim Kremidas, ACRP Executive Director. “We look forward to building on this campaign’s success and continuing to help build a diverse and sustainable talent pool by ensuring healthcare and life sciences students are aware of clinical research as a career option.

ACRP recently published a statistical analysis suggesting that the clinical research workforce may not be keeping pace with current clinical trials workload needs.

Featuring advertising creative in both English and Spanish, the campaign highlights key reasons students from all ethnic and cultural backgrounds can “find their element” in clinical research.

Launched in January, the campaign had had a far-reaching impact, attracting students from every U.S. state and more than 90 countries.

The campaign website highlights the strength of careers in clinical research and connects students with information to support career entry, including academic programs and internships.

An Initiative Driven by Collaboration

The campaign is a key project of ACRP’s Partners in Workforce Advancement, a multi-stakeholder collaborative initiative to grow and expand the diversity of the clinical research workforce, and to set and support standards for workforce competence.

The collective also recently launched an initiative to support clinical trial sites during the ongoing COVID-19 pandemic.

Partners in Workforce Advancement members include sponsors, CROs, investigator sites, academic institutions, regulatory agencies, and more—and is led by an Executive Steering Council featuring representatives from the U.S. Food and Drug Administration, National Institutes of Health, Dartmouth-Hitchcock Health, Society for Clinical Research Sites (SCRS), and the Center for Information and Study on Clinical Research Participation (CISCRP).

“In an industry home to a such a diverse group of stakeholders, collaboration is imperative to delivering innovative treatments and therapies to our most important stakeholders; patients,” Kremidas says. “We are grateful for the support of our Partners in Workforce Advancement and we are excited to bring this group together to collaboratively grow and sustain a vibrant, diverse, and dynamic clinical research workforce.”

Leigh Burgess, MHA, Med, MA, Vice President of Research Operations, at Dartmouth-Hitchcock Health, adds, “At Dartmouth-Hitchcock Health, we are the only Academic Medical Center in the state as well as rurally-located with unique experiences and opportunities for researchers and research staff across the translational pipeline. By partnering with the ACRP and PWA, we anticipate amplified interest in research as a profession exemplified by the defined research career development pathways. These important collaborative efforts will enable and nurture the expansion of our recruitment reach and assist in achieving success by filling the research operations professionals pipeline with new expertise and talent.”

Dartmouth Hitchcock-Health is ACRP’s Elite Partner in Workforce Advancement.

Organizations interested in contributing to Partners in Workforce Advancement initiatives are encouraged to visit acrpnet.org/pwa for additional information.