The Association of Clinical Research Professionals

ACRP Partners in Workforce Advancement: Grow the Workforce

The demand for clinical trials is growing faster than the pool of clinical research professionals, threatening the quality of trials and undermining attempts to bring more innovative treatments and therapies to vulnerable patients.

Organizations employing clinical research professionals of all types agree—the first step in creating a diverse and sustainable talent pool is to ensure that healthcare and life sciences students are aware of clinical research as a career option.

In response to this critical challenge, ACRP’s Partners in Workforce Advancement in January 2020 launched ‘Find Your Element’—a digital advertising campaign to raise awareness of the clinical research profession among college students.

About ‘Find Your Element’

Launched in January 2020, the Find Your Element campaign is piloting at several colleges and universities in Research Triangle Park and Miami.

The campaign is anticipated to expand awareness of clinical research as profession among nearly 400,000 college students in the pilot phase alone.

Featuring advertising creative in both English and Spanish, the campaign highlights key reasons students can “find their element” in clinical research.

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