The Association of Clinical Research Professionals

Webinar Replay: Harnessing the Power of Digital and Social Media to Drive Patient Recruitment

Pricing With Contact Hours

Member: $15 | Nonmember: $75

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This course is approved for 1.0 ACRP contact hours. Accreditation Details

Webinar Replay Expires March 25, 2023.


Pricing Without Contact Hours

Member: $0 | Nonmember: N/A

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Webinar Replay Expires March 25, 2023.


Speaker:

  • Lance Nickens, President, The Patient Recruiting Agency

Patient participation is the largest challenge to the success of any clinical trial. As a result, finding patients in a cost-effective and cost-efficient manner is essential. As mobile device and technology continue to expand, online media will continue to be a viable solution. Understanding how to make online media campaigns perform better and continue to perform is imminent.

Learn about current trends in online marketing that can impact the ROI from your campaigns. Obtain a better understanding of the requirements needed to maximize your campaign’s effectiveness.

  • Share information and data about current trends with using online marketing for clinical trial recruiting
    • How mobile devices have created a huge impact
    • Discuss tactical requirements to make online marketing work better for your site and/or study
    • Compare metrics from using traditional media that directs responders to a website URL versus a phone number
    • Review the ROI from social media and from the power of mobile devices can deliver