The Association of Clinical Research Professionals

Data-Driven Communications: What it is and How You Can Use it to Engage Research Stakeholders

Learn how to take a strategic approach to digital communications – underpinned by a metrics model – by hearing lessons learned from those managing the website and social media channels for PCORnet, the National Patient-Centered Clinical Research Network. Speakers will explore the cyclical process of data-driven communication from development through analysis, recommendations, and improvements. Explore opportunities to leverage social media channels in clinical research and hear best practices and case studies. Leave with an greater understanding of audience segmentation and engagement, and how a metrics model can be used to measure digital channel performance and inform website and social media strategy.

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This program is a recorded session from ACRP 2018