The Association of Clinical Research Professionals

Webinar Replay: Strategic Planning and Creating a Roadmap for the Changing Site Landscape


  • Jill Heinz, MSH, CCRC, CRCP, Director, Clinical Research, Injury Care Research

Pricing With Contact Hours

Member: $15 | Nonmember: $75


This course is approved for 1.0 ACRP contact hours. Accreditation Details

Session Replay Expires August 5, 2023.

Pricing Without Contact Hours

Member: $0 | Nonmember: N/A


Session Replay Expires August 5, 2023.

Strategic planning is a concept that has become convoluted with the concept of operational efficiency. Improving operational effectiveness is necessary to achieve maximum profitability and performance.  Despite valiant efforts of many companies, however, it does not necessarily translate to long term success and sustainability. By highlighting the speaker’s own journey and education on strategic planning this webinar will discuss the key components of creating a strategic plan; how to implement it and when and how to pivot to achieve sustainability in the competitive environment of clinical research.

Learning Objectives

Participants will learn:

  1. The key concepts and components of a strategic plan
  2. How to develop the focus and direction they want their companies to take for future growth and sustainability in the form of a written strategic plan.
  3. How to apply that focus and plan into actionable steps to carry out their plan and stick with their core strategy.