The Association of Clinical Research Professionals

Sponsorship and Advertising – Specifications

To ensure prompt and efficient fulfillment and delivery of your chosen product, please follow the below specifications. Please contact Tammy Myers with questions.

 

Sponsored Content

ACRPtv

Banner ad size specs coming soon.

Sponsored Blog

  • Text limit: 1,000 words

  • Recommended image: 250 x 250 pixels (company logo or author headshot)

  • Optional image – not guaranteed for inclusion, but considered on a case by case basis: 300 x 250 pixels (your choice, ie. illustrating blog content). Note: Image may be resized based on text length.

  • The post will be appended with “PAID MESSAGE” text before client text.

Sponsored blogs are archived and searchable on the ACRPnet.org website.

The Beat and Clinical Researcher

Text limit: 1,000 words

  • Recommended image: 250 x 250 pixels (company logo or author headshot)

  • Optional image – not guaranteed for inclusion, but considered on a case by case basis: 300 x 250 pixels (your choice, ie. illustrating article content). Note: Image may be resized based on text length.

  • The article posting will be appended with “PAID MESSAGE” before client text.

  • Please confirm publication and due dates upon selection of sponsorship.

Content appears as part of the publication issue and is archived on the ACRPnet.org website.

Social Media

Facebook Post

  • Character limit: 5000.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “On behalf of SPONSOR NAME:” text before client text.

  • Images must be formatted at 1200 x 1000 pixels, in .JPEG, .PNG. or .GIF (animated versions allowed) for optimal feed display. Videos are also permitted.

NOTE: This is a “post”, not an “advertisement;” formatting (including bold, italics, paragraph breaks, hyperlinks) is not currently available.

 

LinkedIn Post

  • Character limit: 1300.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “On behalf of SPONSOR NAME:” text before client text.

  • Images must be formatted at 1200 x 1000 pixels, in .JPEG, .PNG. or .GIF (animated versions allowed) for optimal feed display. Videos are also permitted.

NOTE: This is a “post”, not an “advertisement;” formatting (including bold, italics, paragraph breaks, hyperlinks) is not currently available.

Twitter Post

  • Character limit: 280.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “SPONSORED” text before client text.

  • Images must be formatted at 1200 x 600 pixels, in .JPEG, .PNG. format, for optimal feed display.

NOTE: This is a “post”, not an “advertisement;” formatting (including bold, italics, paragraph breaks, hyperlinks) is not currently available.

Digital Advertising

ACRP Education Portal

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG, .PNG. or .GIF (animated versions allowed)

  • Please provide URL for click-through

  • Leaderboard size: 1200 x 300

  • Banner Advertisement size: 300 x 250

 

Website Advertising

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG, .PNG. or .GIF (animated versions allowed)

  • Please provide URL for click-through

  • ACRPnet.org Home Page and mid-Home Page Leaderboard size: 728 x 90

  • Banner Advertisement size: 300 x 250

  • Rotating Leaderboard: 728×90

  • Rotating Banner: 300×250

  • Career Center Home Page on ACRPnet.org: 728 x 90

Retargeting

To enhance your website advertising, additional retargeted impressions (served via our third-party partner, Feathr) may be purchased.

Three ad sizes are required for retargeting:

  • 728 x 90 pixels

  • 468 x 60 pixels

  • 300 x 250 pixels

The Beat Banners

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG, .PNG. or .GIF (animated versions allowed)

  • Please provide URL for click-through

  • Banner size: 468 x 60

Mailing List / Sponsored Email

General Information

  • Creative content must be submitted for ACRP approval prior to fulfillment. Please allow 5 business days for fulfillment.

  • Email lists will not be released, INFOCUS (third party partner/email vendor) will provide deployment services on behalf of the direct marketer.

  • The direct marketer is considered the sender and is responsible for compliance with the CAN-SPAM Act, which includes honoring opt-out requests. The direct marketer will be required to execute a standard email agreement.

  • A test email will be provided for review and approval prior to deployment. Additional charges will apply for more than two rounds of edits or changes.

Email Materials Requirements

  • HTML File (Send as an attached “.html” or “.htm” file). Please DO NOT create your HTML in Word. This program inserts problematic code.

  • Your HTML File must include:

    • Hosted images (The recommended image size is 174×103. However, anything from 75×75 to 300×300 is acceptable)

    • Your company’s physical mailing address

    • A Working opt-out/unsubscribe mechanism

    • A “From” line – this is how you want your company name to display. The domain is always @message.infocusmarketing.com: [example@message.infocusmarketing.com]

    • A “Reply-To”Email Address

    • A Subject Line

    • Email addresses for testing purposes. Your email will be set up and a test email sent for approval. The email will not deploy until approval is received.

    • Seed email addresses to receive final email transmission. These email addresses will not be included in the tracking results so as not to skew the results

    • Opt-Out/Unsubscribe Suppression File. This is the list of individuals that have opted out of receiving emails from your company. This list will be suppressed against the recipient list to ensure CAN-SPAM compliance. This list must be kept up to date and provided prior to every deployment.