Embedding Clinical Research into the Continuum of Care

Clinical Researcher—June 2018 (Volume 32, Issue 6) PEER REVIEWED Jennifer J. Byrne; Jane M. Shen, PharmD; Amanda W. Wright [DOI: 10.14524/CR-18-0004]     Clinical research is the frontline of medical innovation. Through research projects, scientists and physicians make medical breakthroughs that directly impact the lives of patients and their families. However, what many patients and […]

Sparking Patient Recruitment with Better Explanation of Trial Benefits

Potential clinical trial subjects will be far more likely to participate if they are convinced doing so will benefit their overall health, says Jennifer Byrne, CEO of PMG Research. However, there must be action behind the words explaining trial-related concepts, she stresses. “Broadening the total value proposition of clinical research” needs to go beyond buzzwords, […]

Virginia Nido, Global Head, Product Development Industry Collaborations, Roche and Genentech

Mobile Clinical Trial Success Hinges on Patient Engagement

While the benefits of using mobile technologies in clinical trials are self-evident to many in the industry, patients may still need some encouragement, says Virginia Nido, Global Head, Product Development Industry Collaborations, with Genentech, a member of the Roche Group. For example, some patients may balk at learning they won’t be making as many physician […]