The Association of Clinical Research Professionals

Sponsorship and Advertising – Specifications

To ensure prompt and efficient fulfillment and delivery of your chosen sponsorship opportunity, please follow the below specifications. Please contact Bruce Bassin with questions.

 

Sponsored Content

Sponsored Blog

  • The blog will be authored by the sponsor.
  • Text limit: 1,000 words
  • Recommended image: 1000 x 100 pixels (company logo or author headshot) for placement at top of blog post.
  • Optional image: 300 x 250 pixels (i.e.. illustrating blog content) for placement alongside the blog copy. It’s not guaranteed for inclusion but will be considered on a case-by-case basis. Note: Image may be resized based on text length.
  • The blog post will begin with “This is a sponsored message” before the client copy.
  • Social media posts will include a hyperlink to your company’s platforms (where available) and will include a mention of “sponsored blog” in the caption.
  • Sample blog and corresponding social media post.

Social Media

Facebook Post

  • Character limit: 1,300.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “This is a sponsored post:” and will include a hyperlink to the organization’s account.

  • Image must be formatted at 1080 x 1350 pixels, in .JPEG, .PNG. or .GIF (animated versions allowed) for optimal feed display. Videos are also permitted (60 seconds maximum).

 

LinkedIn Post

  • Character limit: 1,300.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “This is a sponsored post:” and will include a hyperlink to the organization’s account.

  • Image must be formatted at 1080 x 1350 pixels, in .JPEG, .PNG. or .GIF (animated versions allowed) for optimal feed display. Videos are also permitted (60 seconds maximum).

X Post

  • Character limit: 280.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “This is a sponsored post:” and will include a hyperlink to the organization’s account.

  • Image must be formatted at 1080 x 1350 pixels, in .JPEG, .PNG. format, for optimal feed display. Videos are also permitted (60 seconds maximum).

Digital Advertising

Website Advertising

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG, .PNG. or .GIF (animated versions allowed)

  • Sponsor to provide the destination URL for click-throughs

  • Rotating Leaderboard: 728×90

  • Rotating Banner: 300×250 or 300×600

The Beat Banners

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG or .PNG

  • Sponsor to provide the destination URL for click-throughs.

  • Banner size: 728 x 90

Mailing List / Sponsored Email

General Information

  • Creative content must be submitted for ACRP approval prior to fulfillment. Please allow 5 business days for fulfillment.

  • Email lists will not be released, INFOCUS (third party partner/email vendor) will provide deployment services on behalf of the direct marketer.

  • The direct marketer is considered the sender and is responsible for compliance with the CAN-SPAM Act, which includes honoring opt-out requests. The direct marketer will be required to execute a standard email agreement.

  • A test email will be provided for review and approval prior to deployment. Additional charges will apply for more than two rounds of edits or changes.

Email Materials Requirements

  • HTML File (Send as an attached “.html” or “.htm” file). Please DO NOT create your HTML in Word. This program inserts problematic code.

  • Your HTML File must include:

    • Hosted images (The recommended image size is 174×103. However, anything from 75×75 to 300×300 is acceptable)

    • Your company’s physical mailing address

    • A Working opt-out/unsubscribe mechanism

    • A “From” line – this is how you want your company name to display. The domain is always @message.infocusmarketing.com: [example@message.infocusmarketing.com]

    • A “Reply-To”Email Address

    • A Subject Line

    • Email addresses for testing purposes. Your email will be set up and a test email sent for approval. The email will not deploy until approval is received.

    • Seed email addresses to receive final email transmission. These email addresses will not be included in the tracking results so as not to skew the results

    • Opt-Out/Unsubscribe Suppression File. This is the list of individuals that have opted out of receiving emails from your company. This list will be suppressed against the recipient list to ensure CAN-SPAM compliance. This list must be kept up to date and provided prior to every deployment.