The Association of Clinical Research Professionals

Sponsorship and Advertising – Specifications

To ensure prompt and efficient fulfillment and delivery of your chosen product, please follow the below specifications. Please contact Bruce Bassin with questions.

 

Sponsored Content

Sponsored Blog

  • Text limit: 1,000 words

  • Recommended image: 1000 x 1000 pixels (company logo or author headshot)

  • Optional image – not guaranteed for inclusion but considered on a case-by-case basis: 300 x 250 pixels (your choice, ie. illustrating blog content). Note: Image may be resized based on text length.

  • The post will begin with a “This is a sponsored message.” before client copy.

Sponsored blogs are archived and searchable on the ACRPnet.org website and will appear in one edition of The Beat.

Social Media

Facebook Post

  • Character limit: 5000.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “This is a sponsored post:” and will include a hyperlink to the organization’s account.

  • Images must be formatted at 1000 x 1000 pixels, in .JPEG, .PNG. or .GIF (animated versions allowed) for optimal feed display. Videos are also permitted.

NOTE: This is a “post”, not an “advertisement;” formatting (including bold, italics, paragraph breaks, hyperlinks) is not currently available.

 

LinkedIn Post

  • Character limit: 1300.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “This is a sponsored post:” and will include a hyperlink to the organization’s account.

  • Images must be formatted at 1000 x 1000 pixels, in .JPEG, .PNG. or .GIF (animated versions allowed) for optimal feed display. Videos are also permitted.

NOTE: This is a “post”, not an “advertisement;” formatting (including bold, italics, paragraph breaks, hyperlinks) is not currently available.

Twitter Post

  • Character limit: 280.

  • Sponsor to provide necessary materials, including post text, click-through link, and any accompanying images.

  • The post will be appended with “This is a sponsored post:” and will include a hyperlink to the organization’s account.

  • Images must be formatted at 1000 x 1000 pixels, in .JPEG, .PNG. format, for optimal feed display.

NOTE: This is a “post”, not an “advertisement;” formatting (including bold, italics, paragraph breaks, hyperlinks) is not currently available.

Digital Advertising

Website Advertising

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG, .PNG. or .GIF (animated versions allowed)

  • Please provide URL for click-through

  • ACRPnet.org Home Page and mid-Home Page Leaderboard size: 728 x 90

  • Banner Advertisement size: 300 x 250 or 300 x 600

  • Rotating Leaderboard: 728×90

  • Rotating Banner: 300×250

  • Career Center Home Page on ACRPnet.org: 728 x 90

The Beat Banners

  • Digital ads must be provided to scale (30KB max) and submitted as .JPEG, .PNG. or .GIF (animated versions allowed)

  • Please provide URL for click-through

  • Banner size: 728 x 90

Mailing List / Sponsored Email

General Information

  • Creative content must be submitted for ACRP approval prior to fulfillment. Please allow 5 business days for fulfillment.

  • Email lists will not be released, INFOCUS (third party partner/email vendor) will provide deployment services on behalf of the direct marketer.

  • The direct marketer is considered the sender and is responsible for compliance with the CAN-SPAM Act, which includes honoring opt-out requests. The direct marketer will be required to execute a standard email agreement.

  • A test email will be provided for review and approval prior to deployment. Additional charges will apply for more than two rounds of edits or changes.

Email Materials Requirements

  • HTML File (Send as an attached “.html” or “.htm” file). Please DO NOT create your HTML in Word. This program inserts problematic code.

  • Your HTML File must include:

    • Hosted images (The recommended image size is 174×103. However, anything from 75×75 to 300×300 is acceptable)

    • Your company’s physical mailing address

    • A Working opt-out/unsubscribe mechanism

    • A “From” line – this is how you want your company name to display. The domain is always @message.infocusmarketing.com: [example@message.infocusmarketing.com]

    • A “Reply-To”Email Address

    • A Subject Line

    • Email addresses for testing purposes. Your email will be set up and a test email sent for approval. The email will not deploy until approval is received.

    • Seed email addresses to receive final email transmission. These email addresses will not be included in the tracking results so as not to skew the results

    • Opt-Out/Unsubscribe Suppression File. This is the list of individuals that have opted out of receiving emails from your company. This list will be suppressed against the recipient list to ensure CAN-SPAM compliance. This list must be kept up to date and provided prior to every deployment.