Patient Centricity: The Key to Recruitment and Engagement

Is the key to patient recruitment in clinical trials through patient-centricity? How are we able to engage in communities to increase awareness of clinical trials?

Date: April 2, 2025
Time: 12:00 – 1:00 PM ET

Please join us for this exciting webinar by an inspiring patient advocate and voice for the community as she discusses how to build awareness, strategies, and the idea of technical empathy and how we all can benefit. This webinar will provide the insightful information that you won’t want to miss.

Upon completion of this continuing education program, participants should be able to:

• Understand the concept of patient centricity and its impact on recruitment and engagement.
• Understanding how community outreach is key to improved engagement and retention in clinical research.
• Technical empathy as a building block for better clinical trial ecosystem engagement and how that impacts all stakeholders.

Speaker:

Alicia C. Staley
Vice President, Patient Engagement
Medidata, a Dassault Systèmes company

Alicia has over 20 years of experience in software design and information systems management. She has a Mechanical Engineering Degree from Syracuse University and from Boston University with a Masters of Information Systems and an MBA.

At Medidata, Alicia works to infuse the patient perspective throughout the product development lifecycle and help engage patients in novel ways. Alicia is also a three-time cancer survivor, first diagnosed with Hodgkin’s disease as a sophomore during college.

Over the past 10 years, she’s applied her engineering background to improve the patient experience for those dealing with cancer. With an extensive network of patient advocates and non-profit organizations, she collaborates with a wide range of stakeholders to help improve processes and policies that impact cancer care.

Approved for 1.0 ACRP Contact Hours

The WebEx service used for ACRP webinars includes a feature that allows audio and any documents and other materials exchanged or viewed during the session to be recorded. By joining this webinar, you automatically consent to such recordings. If you do not wish to participate in the live recording, we recommend that you register to receive the link to the webinar replay.