From Trust to Trial: Building Community-Driven Recruitment in Clinical Research
Building genuine trust with communities isn’t just a “nice to have” in clinical research—it’s essential for equitable recruitment, stronger enrollment outcomes, and meaningful participant engagement.
Many sites struggle to reach diverse populations not because the interest isn’t there, but because community members don’t see research as accessible, relevant, or aligned with their needs. When sites invest in trust‑building, transparent communication, and culturally aligned outreach, recruitment becomes more successful and more inclusive.
This webinar explored why community‑driven strategies are critical for improving recruitment and retention in today’s clinical research environment. Attendees learned how thoughtful messaging, relationship‑building, and targeted outreach efforts can help sites reach underrepresented populations. The speakers shared actionable tactics for increasing attendance, reducing drop‑off, and sustaining participant trust throughout the trial lifecycle.
By understanding why community trust matters—and how to build it—you’ll be better equipped to create recruitment strategies that are effective and inclusive.
Upon completion of this continuing education program, participants should be able to:
- Describe how community engagement can improve access to health care, research services, and clinical trial education.
- Explain the role of trust-building in increasing community interest and participation in clinical trials.
- Identify strategies for raising clinical trial awareness among diverse and underrepresented populations.
- Discuss how community-based outreach efforts, such as health fairs, faith-based events, educational programs, and community walks, can support clinical research engagement.
- Recognize opportunities to educate students, employees, and community members about clinical research careers and the broader value of research participation.
Speakers:
- Charell Brinkley, MBA, CCRC, Director of Clinical Research, Northwell Health
- Angie Lugaro, RN, BSN, Senior Director of Clinical Research, Northwell Health
- Ramona Ramdeo, Senior Director of Clinical Research, Department of Medicine, Northwell Health
Approved for 1.0 ACRP Contact Hours
