The Association of Clinical Research Professionals
Patient Centricity: The Key to Recruitment and Engagement
Is the key to patient recruitment in clinical trials through patient-centricity? How are we able to engage in communities to increase awareness of clinical trials?
This exciting webinar was led by an inspiring patient advocate and voice for the community as she discussed how to build awareness, strategies, and the idea of technical empathy and how we all can benefit.
Upon completion of this continuing education program, participants should be able to:
Understand the concept of patient centricity and its impact on recruitment and engagement.
Understanding how community outreach is key to improved engagement and retention in clinical research.
Technical empathy as a building block for better clinical trial ecosystem engagement and how that impacts all stakeholders.
Speaker:
Alicia C. Staley, Chief Patient Officer, Medidata, a Dassault Systèmes company