The Association of Clinical Research Professionals
Strengthening Your Clinical Research Site’s Social Media Impact
Social media has become an essential marketing and communication channel for clinical research sites—not only for patient recruitment, but also for raising community awareness, strengthening trust, showcasing study opportunities, and elevating visibility within the broader research ecosystem.
Yet many sites struggle to determine which strategies drive genuine engagement, how to involve their internal teams effectively, and effectively use metrics to make informed decisions.
This webinar explored practical, real-world approaches to building a stronger, more authentic social media presence at the site level. Drawing on operational experience, the session highlighted strategies such as engaging staff as ambassadors, aligning messaging with community needs, increasing transparency around clinical research, and creating content that supported outreach, recruitment, and long-term visibility.
Participants learned how to interpret performance data, connect metrics to broader communication goals, and identify meaningful indicators of engagement, awareness, and impact.
Speakers:
Moraima Avalos, Patient Advocator Lead, Stryde Research
Nariman Nasser, Founder and Principal Consultant, 3Prime Consulting