Strengthening Your Clinical Research Site’s Social Media Impact
Social media has become an essential marketing and communication channel for clinical research sites—not only for patient recruitment, but also for raising community awareness, strengthening trust, showcasing study opportunities, and elevating visibility within the broader research ecosystem.
Date: March 18, 2026
Time: 12:00 – 1:00 PM ET
Yet many sites struggle to determine which strategies drive genuine engagement, how to involve their internal teams effectively, and effectively use metrics to make informed decisions.
This webinar explores practical, real‑world approaches to building a stronger, more authentic social media presence at the site level. Drawing on operational experience, the session will highlight strategies such as engaging staff as ambassadors, aligning messaging with community needs, increasing transparency around clinical research, and creating content that supports outreach, recruitment, and long‑term visibility.
Participants will learn how to interpret performance data, connect metrics to broader communication goals, and identify meaningful indicators of engagement, awareness, and impact.
Speaker:
Paul Ivsin
Executive Vice President, Trial Engagement Service
Spectrum Science
Paul Ivsin has been thinking about (and building) clinical trial enrollment programs for over 20 years, supporting both large pharma and biotech companies looking to run better trials.
Additional speakers to be confirmed.
Approved for 1.0 ACRP Contact Hours