Strengthening Your Clinical Research Site’s Social Media Impact
Social media has become an essential marketing and communication channel for clinical research sites—not only for patient recruitment, but also for raising community awareness, strengthening trust, showcasing study opportunities, and elevating visibility within the broader research ecosystem.
Date: March 18, 2026
Time: 12:00 – 1:00 PM ET
Yet many sites struggle to determine which strategies drive genuine engagement, how to involve their internal teams effectively, and effectively use metrics to make informed decisions.
This webinar explores practical, real‑world approaches to building a stronger, more authentic social media presence at the site level. Drawing on operational experience, the session will highlight strategies such as engaging staff as ambassadors, aligning messaging with community needs, increasing transparency around clinical research, and creating content that supports outreach, recruitment, and long‑term visibility.
Participants will learn how to interpret performance data, connect metrics to broader communication goals, and identify meaningful indicators of engagement, awareness, and impact.
Speakers:
Paul Ivsin
Executive Vice President, Trial Engagement Service
Spectrum Science
Paul Ivsin has been thinking about (and building) clinical trial enrollment programs for over 20 years, supporting both large pharma and biotech companies looking to run better trials.
Moraima Avalos
Patient Advocator Lead
Stryde Research
Moraima Avalos serves as the Patient Advocator Lead at Stryde Research, a Site Management Organization located in the Dallas, Texas area, conducting clinical research studies across multiple therapeutic areas. In her role, Moraima oversees all studies from activation through the implementation of tailored recruitment strategies, ensuring each trial is positioned for successful enrollment. She collaborates closely with cross-functional teams, including marketing, to develop patient-focused resources that increase visibility for the organization and its active studies. Prior to transitioning into clinical research recruitment, Moraima spent four years as an educator. Her background in teaching strengthened her communication skills and passion for working directly with individuals—skills that have seamlessly translated into her patient-facing role. She takes pride in serving as a trusted representative of Stryde Research, advocating for participants and supporting her team in all patient-related efforts. With experience navigating complex protocols and often limited enrollment timelines, Moraima focuses on developing strategic, data-informed recruitment approaches that align with each study’s unique needs. Her commitment to enhancing the patient experience and optimizing recruitment outcomes plays a vital role in advancing Stryde Research’s mission to deliver high-quality clinical trials.
Nariman Nasser
Founder and Principal Consultant
3Prime Consulting
Nariman Nasser is the founder and principal consultant at 3Prime Consulting, a collaborative at the intersection of site operations, patient engagement and digital health. With nearly 25 years of experience, she has led groundbreaking initiatives in decentralized clinical trials, digital patient engagement, and technology-enabled recruitment strategies, including early remote trial models and large-scale patient registries. Her work has helped integrate electronic medical records, digital outreach, and real-world data to improve trial accessibility and accelerate enrollment. Nariman has held executive leadership roles overseeing global teams responsible for product strategy, partnerships, and site engagement solutions supporting major pharmaceutical sponsors. A frequent industry speaker and contributor to thought leadership on patient recruitment and trial innovation, she is passionate about modernizing the clinical research ecosystem to make trials more efficient, inclusive, and patient-focused.
Approved for 1.0 ACRP Contact Hours