Strengthening Your Clinical Research Site’s Social Media Impact

Social media has become an essential marketing and communication channel for clinical research sites—not only for patient recruitment, but also for raising community awareness, strengthening trust, showcasing study opportunities, and elevating visibility within the broader research ecosystem.

Yet many sites struggle to determine which strategies drive genuine engagement, how to involve their internal teams effectively, and effectively use metrics to make informed decisions.

This webinar explored practical, real-world approaches to building a stronger, more authentic social media presence at the site level. Drawing on operational experience, the session highlighted strategies such as engaging staff as ambassadors, aligning messaging with community needs, increasing transparency around clinical research, and creating content that supported outreach, recruitment, and long-term visibility.

Participants learned how to interpret performance data, connect metrics to broader communication goals, and identify meaningful indicators of engagement, awareness, and impact.

Upon completion of this continuing education program, participants should be able to:

• Explain how social media can increase awareness, trust, and visibility for clinical research sites.
• Identify practical strategies for creating engaging social media content that supports community outreach and study recruitment.
• Describe key metrics and approaches for measuring the impact and return on investment (ROI) of social media efforts in clinical research.

• Moraima Avalos, Patient Advocator Lead, Stryde Research
• Nariman Nasser, Founder and Principal Consultant, 3Prime Consulting
• Nancy Sacco, PhD, Founder, Alleatto Clinical Consulting LLC
• Paul Ivsin, Principal, First Patient In

Approved for 1.0 ACRP Contact Hours